With the uprising of graphic novel movies, there has been an increase in Easter Eggs crossing over between the story arches. Wikipedia describes Easter Eggs as, “an intentional inside joke, hidden message, or feature in an interactive work such as a computer program, video game or DVD menu screen. The name has been said to evoke the idea of a traditional Easter Egg hunt”. To put is simply, the filmmakers will put something in the comic film that will be a clue to the next movie or a joke on an older one. These things aren’t easy to find. They are not always obvious, thus they are called Easter Eggs, because most of the time viewers need to “hunt” for them. The term was coined by game designer Warren Robinett in his game Adventure. Atari personnel noticed that in the game there was a hidden message, consisting of his own name in several of the background designs. It has become a game or sort, with webpages and forums dedicated to finding Easter Eggs in all the newest films, particularly Marvel films. Marvel films, because they are based on comics, have tons of Easter eggs for comic readers. For instance in Iron Man 3, Tony Stark’s chauffeur Happy Hogan talks to a secretary off-screen and refers to her as “Bambi”. For the casual viewer, they may just see this is a normal interaction. However, to the comic book reader, this is an Easter Egg referring to Bambi Arbogast, Tony Stark’s secretary. In Thor, Dr. Selvig mentions that he had a colleague that encountered S.H.I.E.L.D. because he was a “pioneer” in gamma radiation. This is an Easter Egg reference to Bruce Banner, aka the Hulk.
Easter Eggs adds to the movie going experience of viewers. It is a nod to the comic readers that lets them know that the filmmakers are aware of them and wants them to enjoy the experience. It is also an incentive to have people watch the film over and over again to try and find the hidden messages that the films contain. It is an interactive experience as opposed to a passive viewing.